YouTube RPM by Niche
A sortable, searchable table of estimated RPM ranges, competition, and faceless suitability for 50+ niches.
Showing 54 of 54 niches. Tap any row to read the notes. Tap a column header to sort.
▸Insurance Explainers | $22–$60 | Medium | |
▸Legal & Insurance | $20–$55 | Medium | |
▸Investing & Stocks | $18–$50 | High | |
▸Personal Finance | $15–$45 | High | |
▸Real Estate | $12–$35 | Medium | |
▸Digital Marketing | $12–$32 | High | |
▸Business & Entrepreneurship | $12–$30 | High | |
▸Cryptocurrency | $8–$30 | High | |
▸Make Money Online | $10–$28 | High | |
▸AI & Software Tools | $10–$28 | High | |
▸Economics Explained | $10–$28 | Medium | |
▸Cybersecurity | $10–$26 | Medium | |
▸Business Case Studies | $10–$26 | Medium | |
▸Programming & Coding | $8–$25 | Medium | |
▸Career & Job Skills | $9–$24 | Medium | |
▸Luxury & Wealth | $8–$24 | Medium | |
▸Tech Reviews | $8–$22 | High | |
▸Productivity | $8–$22 | Medium | |
▸Psychology & Self-Improvement | $7–$20 | High | |
▸Parenting | $7–$18 | Medium | |
▸Health & Wellness | $6–$18 | High | |
▸Documentary / Explainer | $6–$18 | Medium | |
▸Nutrition & Diet | $6–$16 | Medium | |
▸Science & Space | $6–$16 | Medium | |
▸Cars & Automotive | $6–$16 | Medium | |
▸Travel Guides | $6–$16 | Medium | |
▸Language Learning | $6–$16 | Medium | |
▸Space & Astronomy | $6–$16 | Medium | |
▸True Crime | $6–$15 | High | |
▸Home & Garden | $6–$15 | Medium | |
▸Woodworking & Making | $6–$15 | Low | |
▸Fitness & Workouts | $5–$14 | High | |
▸History | $5–$14 | Medium | |
▸Study & Exam Prep | $5–$14 | Medium | |
▸Philosophy & Ideas | $5–$14 | Low | |
▸Geography & Countries | $5–$13 | Low | |
▸DIY & How-To | $5–$13 | Medium | |
▸Mystery & Unexplained | $4–$12 | Medium | |
▸Sports Breakdowns | $4–$12 | High | |
▸Food & Recipes | $4–$12 | High | |
▸Top 10 / List Videos | $4–$11 | High | |
▸Nature & Wildlife | $4–$11 | Low | |
▸Celebrity & Pop Culture | $3–$10 | High | |
▸Pets & Animals | $3–$10 | Medium | |
▸Motivation | $3–$9 | High | |
▸Movie & TV Recaps | $3–$9 | High | |
▸Facts & Trivia | $3–$9 | Medium | |
▸Game Lore & Theories | $3–$8 | Medium | |
▸Anime Explained | $3–$8 | High | |
▸Meditation & Sleep | $2–$7 | Medium | |
▸Gaming (commentary) | $2–$6 | High | |
▸ASMR | $2–$6 | High | |
▸Kids Education | $2–$6 | High | |
▸Relaxing Music / Lofi | $1–$5 | High |
RPM figures are directional estimates - what you actually earn per 1,000 monetized views after YouTube’s cut. Real numbers swing with audience geography, season, video length, and ad inventory. Use these to compare niches, not as a revenue promise.
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// Frequently asked questions
Q01What is RPM and how is it different from CPM?
CPM is what advertisers pay per 1,000 ad impressions; RPM is what actually lands in your pocket per 1,000 video views after YouTube takes its ~45% cut and after accounting for views that show no ads. RPM is the number that matters for your income, and it is always lower than CPM.
Q02Where do these RPM ranges come from?
They are directional estimates compiled from creator-reported earnings across faceless channels in each niche. Your real RPM depends on audience geography (US/UK/CA/AU pay far more than most other regions), season (Q4 is highest), video length, and how advertiser-friendly your topic is.
Q03Which niches are best for a faceless channel?
Look for a high faceless-fit score paired with a healthy RPM: personal finance, investing, insurance, business case studies, psychology, history, and documentary/explainer formats all narrate well over stock footage while commanding strong CPMs. Sort the table by RPM or faceless fit to find your own balance.
Q04Does high RPM mean high income?
Not on its own. A $2 RPM niche with millions of views can out-earn a $40 RPM niche that nobody watches. Weigh RPM against how much search demand, watch time, and competition the niche has - the competition column is there to help you judge that trade-off.